The Problem

You are a national sports star (choose any sport you want) and have just finished a great season.  As you become a household name, companies from all over the world want you to become the spokesperson for their brand.  How will you decide which products to endorse?

Which products get your approval?

Students will review what companies look for in an athlete spokesperson, as well as different products currently endorsed by star athletes.  They will also consider what endorsements might be a bad idea.

Teacher Resources Student Resources

For students to access the Stimulus Items directly on their own computers or devices, they can go to   (Login: warmups  ;  Password: student)

***Remember, these Weekly Warm-ups are just a small part of the PBL Project, and we offer exercises for your specific grade and subject area.  For a temporary password to the entire PBL Project website (, please e-mail me (Ben Bache) at and I will create one for you to review.